Running a business is a complicated endeavor, and more often than not, there will be a lot of different issues competing against each other and many decisions to be made. Because of their different goals, marketing and customer service are two parts of a business that frequently butt heads (drawing attention, generating leads, and making sales vs. reducing confusion, troubleshooting product or service problems, and resolving issues with unsatisfied customers). In reality, these two departments will do your business a lot more good working together rather than independent from or even against each other!
So how can you, a marketer, help improve relations with your customer service team? Or, if you wear both hats, how do you balance these two goals? By following these 3 simple rules. (I’ve even rhymed them for you, so they’ll be easier to remember!) Whether you work in a marketing department as part of a larger company, or whether you handle both marketing and customer service for your small business, if you remember to ‘Wait, Educate, and Communicate’, you’re sure to save yourself a lot of trouble and headaches.
Let’s face it: most local business owners and marketers don’t have a ton of time to dedicate to digital marketing. Time is precious, so learning the nuances and technicalities of digital marketing just doesn’t seem like a practical endeavor for many of them.
That truth was a driving factor behind the creation of our newest infographic. I wanted to create a resource that local small business marketers who want better search engine visibility can use to prioritize their digital marketing needs.
Google uses hundreds of factors to determine rank, but we centered the infographic around review generation and management because it represents the most time- and cost-efficient way to quickly improve rank for important local search keywords (like “Madison bankruptcy attorney,” or “Italian food Middleton,” for example).
And while review generation is a great way to improve your local business’ presence on Google and other search engines, but it also has more obvious benefits, like offering searchers social proof and strengthening your brand online.
We touch on some other important local SEO techniques in this infographic as well, but I strongly recommend you get our free guide to local search engine optimization for a more complete explanation. Enjoy!