Ask your parents what marketing was like when they were growing up. Chances are they’ll tell you about the corny commercials, the increasing use of billboards, and the dinnertime phone calls. And while you can surely relate, as these outbound strategies are indeed still used, you have to admit they’re a lot less common.
Companies across industries are trading out old school strategies for inbound marketing techniques. Why? Well, as your parents will be quick to testify—traditional tactics don’t work. Outbound marketing (generally) is annoying and interruptive. Billboards, cold calls, and mailings send a message, sure, but it is one that falls on many closed ears.
Though outbound techniques allow companies to reach a large audience (you can’t miss a billboard), it’s the wrong audience. The random passer-by or bored channel changer is, more often than not, uninterested in the message they see.
Inbound marketing is designed to attract customers who are interested, to reach only those who want to buy. By honing in on this audience you can save your company some serious time and money.
Here are 4 ways to reach the right customer: Read more..
At CloudTactix this week, we say a heartfelt “bon voyage” to a truly awesome member of the team.
Mary Wagner has, up until this week, worked as CloudTactix’ primary copywriting intern—but as you’ll see in my brief interview with Mary below, there’s no such thing as a traditional “intern” at Madison’s youngest digital marketing agency.
If you’re a regular reader of the CloudTactix Blog, you’ll recognize Mary’s name from the nearly 100 blog articles she’s published on behalf of the firm over the last 8 months. In addition to penning posts about all things digital marketing, Mary worked heavily on the content production team, providing critical client services support to everyone from small local businesses to publicly-traded enterprises.
So in honor of Mary’s departure, I interrupted her in the middle of lunch to bother her with a few questions about what’s next for her.
Me: So, Mary, you’re leaving us? What’s next for you?
Mary: I am going to be a campus missionary with an organization called FOCUS. I’ll be heading to a college campus—not sure where yet, but definitely in the US—and I’ll be doing missionary work with students. Read more..
All you bloggers out there—how long did it take you to craft your latest post? Twenty minutes? Two hours? Your entire shift?
If you’re anything like me, it likely took you longer than you care to admit. And you shouldn’t beat yourself up over this. Your blog is important and the more polished and professional the content, the better.
But is all the time you spend on a post solely devoted to adding value? Or are you merely wiling away minutes going back and forth between topics, rambling on, and rewording near perfect sentences?
If you’re guilty of the latter, and trust me I sympathize, it’s time to switch up your strategy. Wasted time is wasted money. Spending hours on a single post is not only frustrating to you; it’s harmful to your business.
Here are 3 easy ways to pick up the pace: Read more..
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