Despite the critics who try their best to derail optimism about the future popularity and influence of social media with buzzwords like “Facebook fatigue,” the statistics they cite primarily revolve around one demographic in particular: young teens. Even among this group of users, it isn’t so much that they’re abandoning social media altogether––they’re just moving to new platforms which offer a different experience.
The newest batch of social media stats indicate that marketers in particular should only be getting more excited about how these platforms are being utilized by a wide range of consumer groups. In just the last three years, expenses in social media marketing processes have grown by 140% and are predicted to double in the next five years.
Let me hit you with the digits:
• 27% of total U.S. internet time is spent on social networking sites. (Experian)
• Social media produces almost double the marketing leads of telemarketing, trade shows, direct mail, or PPC. (Hubspot)
• 15% of total U.S. mobile internet time is spent on social networks. (Experian)
• Companies with over 1,000 Twitter followers generate more than 800 new website visitors a month. (Hubspot)
The list goes on. Read more..
For the local small business, social media is one of the best ways to reach out to a nearby community of consumers while allowing for consumers to turn around and engage with the company socially.
Although Facebook strives to make their tools as user-friendly and straightforward as possible, there are a number of features available for businesses to utilize that can have a significant impact on local engagement and visibility, which shouldn’t be overlooked.
All too often business owners regard Facebook as a secondary part of their outreach strategy. To the informed visitor, this often shows on their pages in the form of abandoned posting schedules, over-personalized content or otherwise uninteresting content, bare About pages, and/or a lack of visual media such as images, photos, videos and other non-text content. Read more..
Just a few days ago, Facebook announced it was rolling out a new feature: embedded posts. Soon you’ll be able to share Facebook posts with the rest of the web, in blog posts or websites, wherever!
Twitter, and more recently Vine and Instagram, has allowed the embedding of posts, extending their reach and gaining more visibility for their platform. Only publicly shared posts will be able to be embedded, but like embedded posts from other social media sites, Facebook embedded posts will be fully interactive, with users able to click on hashtags in the post, and ‘Like’ and ‘Follow’ buttons right from the post. Clicking on a ‘See More’ link in the post will allow readers to read the entirety of the Facebook post without leaving the site. You can learn more about the embedding feature from the Facebook Developers site. There is also a FAQ and a few tips to finding public posts to embed, though those are not very numerous yet.
So far, only large news publications like CNN, Mashable, and the Huffington Post are able to embed posts, but according to the Facebook news announcement, the feature will soon be available to a wider audience. What might this mean for inbound marketers?
One of my all-time favorite internet jokes is the Profit! Meme. It’s used to poke fun at plans or courses of action for success with beginning steps and a desired goal (Profit!), but without a clear steps in between to achieve the goal.
It goes a little something like this:
- (Step One)
- (Step Two)
Unfortunately, many small businesses take what I call the Profit! approach to social media marketing. In most cases, businesses have accounts on social media channels and are making an effort to post to them, but haven’t developed a well-rounded strategy for building an audience they can actually market to (and eventually, profit from).
The social media strategy I see far too much of in the social media community: Read more..
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