New year, new goals, new you. Your business experienced a lot of changes in 2013, and in these first few days of 2014, it wouldn’t be a bad idea to figure out where your business and social media strategy were, where they went, and where you want them to go. These New Years resolutions will help you get there!
Interest in Pinterest has been growing fast – it has 70 million users (as of July of this year, three years after its birth) – and even though it isn’t nearly as widely known as Facebook or Twitter quite yet, it would still likely behoove (benefit) you to read up about it. Not up for reading? Lucky for you, I’ve gathered 5 infographics instead that gather all you need to know about this popular ‘pin-board’, sharing social site and display it to you in an easy-to-comprehend and easy-on-the-eyes style.
What Is Pinterest?
This infographic from InfographicsLabs covers the basics of Pinterest and is the first stop for anyone unfamiliar with how the site works, its demographics by age and country, the vocabulary, a little bit of history, and what people use it for. It was posted in 2012, so it will be a tad bit dated, but for beginners, it’s still a great resource.
I’m sure by now you’ve heard about Pinterest. It’s been making waves in the social media marketing world since last year, and with over 47 million users (still growing!) spending an average of 14.7 minutes on the site per visit, it’s undoubtedly true that it’s one of ‘the next big things’. Just take a look at this infographic from ExpandedRamblings.com -
- or this blog post from social media guru Amy Porterfield, or one of our own blog posts about Pinterest and you’ll be thinking that you need an account by, oh, yesterday. But wait! Before you get ahead of yourself and start setting up your Pinterest page and profile, there are a few things you ought to understand.
The first undeniable truth of social media is that almost everyone likes, comments on and/or shares photos of cute animals or children on at least an occasional basis. These types of photos rule the airwaves on all sorts of social channels. From Facebook to Pinterest to Instagram to Reddit (especially Reddit), it’s tough to spend more than five minutes on social media without seeing exactly what it is your friend’s dog is up to now or just how big your cousin’s toddler has gotten these days.
A second undeniable truth of social media is that social media, across the board, is becoming more and more visual. I wrote on this subject in detail last week, so I won’t bore you with the specifics again. But even if you don’t have the time to read the article I just linked to, just know this: the camera-equipped smart phone has been a catalyst for a major shift towards visuals in social media and social media marketing, and that’s not going to change anytime soon.
These two truths are undeniable, so why not leverage them in your business’ social media marketing plan? Companies small and large are incorporating increasingly visual social media marketing strategies to drive social engagement, and many of them are already taking advantage of the humans’ natural, social weakness for cute photos. Let’s take a look at a few examples: Read more..
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