I’m sure by now you’ve heard about Pinterest. It’s been making waves in the social media marketing world since last year, and with over 47 million users (still growing!) spending an average of 14.7 minutes on the site per visit, it’s undoubtedly true that it’s one of ‘the next big things’. Just take a look at this infographic from ExpandedRamblings.com -
- or this blog post from social media guru Amy Porterfield, or one of our own blog posts about Pinterest and you’ll be thinking that you need an account by, oh, yesterday. But wait! Before you get ahead of yourself and start setting up your Pinterest page and profile, there are a few things you ought to understand.
The first undeniable truth of social media is that almost everyone likes, comments on and/or shares photos of cute animals or children on at least an occasional basis. These types of photos rule the airwaves on all sorts of social channels. From Facebook to Pinterest to Instagram to Reddit (especially Reddit), it’s tough to spend more than five minutes on social media without seeing exactly what it is your friend’s dog is up to now or just how big your cousin’s toddler has gotten these days.
A second undeniable truth of social media is that social media, across the board, is becoming more and more visual. I wrote on this subject in detail last week, so I won’t bore you with the specifics again. But even if you don’t have the time to read the article I just linked to, just know this: the camera-equipped smart phone has been a catalyst for a major shift towards visuals in social media and social media marketing, and that’s not going to change anytime soon.
These two truths are undeniable, so why not leverage them in your business’ social media marketing plan? Companies small and large are incorporating increasingly visual social media marketing strategies to drive social engagement, and many of them are already taking advantage of the humans’ natural, social weakness for cute photos. Let’s take a look at a few examples: Read more..
Think of the last time you logged onto Facebook. Which types of posts did you see in your news feed? You probably saw a few link posts, some text updates and whole lot of pictures, videos and photo albums, right? That’s why you need to incorporate visual content into your social media marketing strategy.
Let’s back up a little bit. Why is visual content dominating news feeds everywhere? There are at least two reasons. The first and most important reason is that people just really love being visually stimulated. There’s a reason “a picture is worth a thousand words” is one of the most overused cliches in existence: it’s true.
Recent research from Simply Measured indicates among posts from Facebook’s top 10 brand pages, photos get twice as many likes as text updates, and videos are shared 1,200 percent more than link and text updates combined. These brands know the value visual content brings to their social media marketing campaigns, and they’re leveraging it accordingly. Read more..
As social media continues to cement itself as an effective online marketing tool for large and small businesses alike, thousands of marketers are making three very crucial mistakes as they search for the best methods of marketing their products and services to potential customers via social media channels. Avoiding these mistakes are crucial, as social media users are increasingly “unliking” and unfollowing brands in 2012.
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