As the marketing world wakes up to the fact that the Internet’s endless sea of data has essentially commoditized users’ attention, the importance of having superior content cannot be overstated. This rings especially true from the perspective of a small business owner struggling to carve out their own piece of the market no matter how local or global their scope may be.
Content marketing is essential to just about every aspect of your small business’s online persona. Depending on the specific demographic of your consumers, the Internet might very well be the primary medium by which people conduct business with you. From your “about” pages to product or services descriptions and social media profiles, keeping your content engaging needs to be a high priority.
If you’ve spent even a small amount of time reading on this site, you probably already know why your business needs a blog. However, blogging can be time-consuming, and if you’re not doing it properly, you might just be wasting your time.
A blog, to be effective, must be maintained and updated. Frequent, well-written posts are required if you are going to attract and keep readers. We took the time to find some tips on ways to keep up with your blog and save you some time while doing it. Read more..
An aspect of digital marketing that often gets ignored by small businesses is local search optimization, or as we like to call it, reputation management. What I mean when I use that term is taking ownership and optimizing listings on review sites.
Engaging in reputation management can help your business in a variety of ways. Especially if your website doesn’t perform well in search rankings, there’s a pretty good chance a directory page from Google+ Local or another local site is going to pop up at the top of the search engine results page ahead of yours. Making sure you have control over what the searcher sees is important in a situation like this.
Optimizing your local pages and including links back to your site also improves your site’s search rankings, and actively monitoring these pages for reviews allows you to respond to bad reviews with your side of the story and highlight good reviews across other online platforms.
If you’re not sure where to start, we’ve provided a step-by-step guide for getting your digital reputation management: Read more..