If you’re totally clueless as to what Search Engine Optimization (SEO) pertains to, familiarize yourself with the concept here. Like almost any other dimension of digital marketing, SEO is a dynamic component of a broader ever-changing online environment, so it’s essential to routinely check out what new changes are taking place and reorient your strategy accordingly.
Similarly, this may be helpful to businesses that integrated some SEO in the past and are looking for some ways to update their optimization.
1. Use web analytics to track and compare your traffic Read more..
As the marketing world wakes up to the fact that the Internet’s endless sea of data has essentially commoditized users’ attention, the importance of having superior content cannot be overstated. This rings especially true from the perspective of a small business owner struggling to carve out their own piece of the market no matter how local or global their scope may be.
Content marketing is essential to just about every aspect of your small business’s online persona. Depending on the specific demographic of your consumers, the Internet might very well be the primary medium by which people conduct business with you. From your “about” pages to product or services descriptions and social media profiles, keeping your content engaging needs to be a high priority.