Do you think you could communicate what your company is about in just six seconds? Sounds almost impossible, but many companies are now trying to, with the new app, Vine.
This past January, Twitter picked up the stand-alone app to use as a short film making and sharing tool, and since then it has exploded in popularity. The app, if you haven’t heard of it yet, allows users to create, edit, and share 6-second videos via Twitter and/or Facebook, and currently has one of the quickest growing communities in social media, becoming the most popular free app in the US in April.
Obviously, because it’s so new, the app has a few wrinkles to smooth out. When it first launched, users complained about it crashing frequently and losing their data when it did so. It also did not allow the use of front-facing cameras, a trait that one might think would be intuitive for a video making/sharing app. As of its first update on April 30th, the app now supports the use of front-facing cameras, and also launched a ‘mentions’ feature, similar to Twitter’s.
The blogosphere is a pretty big place these days. So big in fact, it seems to be getting more and more difficult to pull in a decent readership let alone garner a healthy dose of engagement on your posts.
This problem is particularly frustrating because of the incredibly rich content and innovative ideas that often go virtually unnoticed. Simply attracting eyes to your blog is the primary hurdle bloggers are faced with, but there’s a another dimension to blogging that is often left out of the discussion when it comes to encouraging readers to participate in your content––style.
Executing a successful marketing campaign in the late Web 2.0 era demands reorienting a simple yet fundamental aspect of your mindset: perspective. Gone are the days of pumping out half-baked content with the goal of spreading yourself through the tangled web of link paths in hopes of attracting as many eyes as possible with weak content and an undefined target.
With Google standing as a highly matured and refined tool tuned to complex analytical data, the task of marketing through one’s content requires an equally refined approach. Although the demands of such a highly evolved search structure requires more nuanced marketing strategies, it also affords organizations the opportunity to take single ideas much further through precise planning and creative execution.
Distill The Essentials Of Your Idea
The first task to shaping a strategy around your content is to mold your idea to a specific audience or set of audiences. In this stage, you should let the audience do at least some of the creative work for you. Thankfully, this is where a strong social media marketing component will pay off in spades.
Monitor, track, and analyze what people are talking about through all of the social tools you implement. Combine this data with traditional customer questions and comments made through email and any other avenues used to connect with customers and clients to get a broad picture of what resonates well. Read more..
It can be hard to “get” Twitter.
For small businesses, social media requires time and energy—and it can be easy to discount some or all of the networking giants. It seems like Facebook, LinkedIn, and Twitter are just the beginning; even those three can easily overwhelm a nascent company. Twitter, especially, is easy to disregard. There isn’t a page to create, and there isn’t space for an extended dialogue. But before you decide it isn’t worth it, consider these reasons and strategies to use it to your advantage. You may find that your small business twitter strategy is easier than you think. Read more..
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