A few weeks ago, I blogged about an old children’s rhyme that really underscored a key strategy all businesses (especially small businesses) should pay attention to when working towards success: customer retention. It’s the gift that keeps on giving! Now let’s figure out how to use your social media accounts to keep your current customers happy and coming back for more.
Looks like we’re going to have to update our Ultimate Social Media Image Size Cheat Sheet. Last week Twitter updated user timelines to show previews of Twitter pictures and Vine videos right there within the tweet making the experience of scrolling through your twitter stream more visual. Clicking or tapping on the preview will bring you to a full version of it.
Not only that, but using the mobile version, now you can also reply to, retweet, and favorite tweets without having to expand the tweet by tapping on the icons within the tweet on your Timeline.
That’s all well and good, but what does that mean for marketing?
There’s the Facebook mobile app, and then there are apps for Facebook that are also mobile. Sound confusing? It certainly can be. Allow me to explain.
Managing a personal Facebook page is hard enough (Stop with the Candy Crush requests already!), but what about managing a fan page for your small business? Since you don’t have to deal with all the red tape that a corporation would have, it won’t take you long to get things from your brain to the Page, but that doesn’t mean creating and maintaining a successful Facebook page won’t take some time and effort, the constant creation of engaging and interesting content aside.
That said, here are a few basic lessons to keep in mind to make sure the logistics of Facebook Page management doesn’t take over your life.
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